Your brand has a story and your customers want to know it. A brand video tells your story in an authentic way creating an emotional connection around your product or service. Using a video on your website can convert visitors as much as 80% more!
Brand videography can help to improve website traffic by driving people to your website to watch your videos. The longer they remain on site, the stronger the signal to search engines that you are providing valuable content.
The branding team at Media Plus Motion will work with you to create a script that highlights how your company can help your customers reach success. Our video production services team provides pre-production, filming, and post production edits.
Brand Video Project:
Kurt's Card Care
Customers have found you, but do they know all the features and benefits of working with you? Video can explain how you can solve the problem and make their life easier.
People love stories, and they're more likely to remember a story than a list of facts. When you use video storytelling, you're able to connect with your audience on an emotional level, which can help to build brand loyalty. Your prospective client wants to know "why" you are in the business you are and how you are uniquely positioned to solve their pain. Telling the story of your founder and your core beliefs in business builds trust.
We worked with Kurt's Card Care to tell their brand story, create long form product videos, and create explainer videos for each product. We continue to work with the team with branding support and website design - kurtscardcare.com.
Kurt's Card Care Brand Story
Kurt's Card Care Branded Product Videos
Video testimonials are a powerful marketing tool that can help you build trust, credibility, and social proof for your brand. When potential customers see and hear real people talking about how your product or service has helped them, they are more likely to be convinced to buy from you. In fact, studies have shown that video testimonials can increase conversion rates by up to 80%.
Client testimonial videos provide an authentic and relatable narrative, offering potential customers genuine insights into the positive experiences others have had with your products or services. These videos not only build trust but also establish a strong emotional connection, converting viewers into loyal customers. At Media Plus Motion, we understand that in today's competitive landscape, credibility is paramount. That's why we are proud to offer metro Detroit brand videography services to small businesses.
Let us collaborate with you to craft compelling client testimonial videos that elevate your brand's identity and drive unparalleled success in the market. Boost your brand's impact with a customer testimonial video.
You are the author of your story, but every great story needs an editing team. You’ll work with our brand videography team to develop your story, create an engaging script, and provide the right media to connect with your customer. We’ll help you develop the right tone, imagery, and on-screen messaging for your video project.
Our video production services team will guide your project from pre-production through the filming process. We’ll work with you to create the right look from sets to attire, the proper audio recording, lighting environment, and tie it all together with the perfect story telling elements.
Our editing team will edit your video by the agreed on time and work with you directly to fine tune any editing requests. You’ll love your final video - and so will your customers.
Want to know more about using video storytelling for your small business? Schedule a consultation below or visit our guide here:
Unleashing the Power of Brand Videos
Storyteller and Strategist
How Will I Work With Media Plus Motion on my brand video?
Brand Video Project:
We were honored to provide story development, filming, post production, and content marketing strategies for Hodge Home Inspections, LLC brand video needs.
What is Inbound Marketing?Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company. Inbound marketing is different than normal ads and sponsored post. This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs. An effective inbound marketing strategy will focus on attracting the right viewers, engaging them through relevant content, and delighting them with you as a solution to their pain. Inbound marketing is used to create brand awareness, elevate brand preference, and retain current customers. Typically, inbound marketing is a longer strategy, but more cost effective than ad campaigns.
What is a lead magnet?A lead magnet is a piece of content that is valuable enough for a lead to share their email address with you. Lead magnets take many forms like special offers, exclusive content, white papers, guides, or free samples. Lead magnets are used to create awareness and drive customer engagement. Lead magnets are often the beginning piece to funnel contacts into your email campaign.
Should Inbound Marketing include videos?Adding video to your inbound marketing will help improve your engagement as most people prefer to watch a video over reading long form content. Video content engages your customer with storytelling using visuals, sound, and words simultaneously. Videos should be used on social media and landing page as part of your inbound marketing strategy.
What is Email Marketing?Email marketing is an effective marketing strategy component that involves sending emails to leads and customers. Email marketing can be used to increase conversion to customer, promote products, or generate interest in your brand.
Is Email Marketing Effective?Email is a direct line of conversation with your contacts. People are more likely to see an email than a social media post, which may not appear in the feeds of your followers. With email segmentation you can send different messages based on your contacts interactions with your content and previous purchase history. Compared to sponsored posts and general ads, this targeted form of communication is far more effective in generating conversions. Email campaigns typically see a return of $36 for every $1 spent.
How do I get emails from leads and customers?Before you email contacts, you'll need their permission. It's against the policy of most email marketing services to purchase a list of email addresses. It's also unlikely to be effective as the contact will not know why you are emailing them. The best way to create an email list is to use voluntary opt-in practices. Most inbound marketing strategies provide opportunities for contacts to join your email list through lead magnets. You can also ask your customers to join your email list for product updates and offers. Newsletter sign up is effective when your contact trusts you to send relevant content.