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7 Brand Video Creation Tips to Captivate Your Audience

Updated: May 13

Whether you are working with a professional brand video producer, or shooting videos yourself with a cell phone, these seven tips will improve your small business videos.

7 Brand Video Tips for Your Small Business

  1. Speak at an Engaging Pace When delivering your message on camera, aim to speak at a brisk yet clear pace. People can absorb information more quickly than we often expect. Increasing your speaking speed, while still enunciating properly, makes your videos more engaging and concise. Viewers will appreciate the efficiency and be more likely to stay tuned in.

  2. Vary Your Tone and Pitch Avoid monotony by changing up the tone and pitch of your voice throughout the video. This captures attention and makes your delivery more dynamic, like adding different colors to a painting. Infuse energy and emotion into your speech to keep the audience interested and engaged.

  3. Utilize Body Language Enhance your verbal communication with non-verbal cues. Use natural hand gestures, facial expressions, and posture changes to emphasize key points and add visual interest. Practice in front of a mirror or record yourself to optimize your body language and create a more engaging on-screen presence.

  4. Emphasize with Inflection Strategic voice inflections convey the meaning and intent behind your words. Stress important phrases to ensure the main points land. Adjust your tone to express emotions like excitement or empathy. How you say something matters as much as what you say, so use inflection to make your message more impactful.

  5. Match Energy to Your Message Bring an appropriate level of energy and enthusiasm to your delivery based on the content and goal of your video. Whether you want to motivate, reassure, or entertain, match your energy to the intended emotional resonance to connect with viewers on a deeper level.

  6. Stay On-Brand Maintain a consistent brand voice across all your video content. Ensure your messaging reflects your unique values, personality, and mission. This builds trust, familiarity, and deeper audience connections. Consistency is key in inbound marketing to attract and retain customers.

  7. Keep Your Background Professional Style your video background to be clean, uncluttered, and visually aligned with your brand. A tidy, on-brand environment looks more professional, eliminates distractions, and reinforces brand recognition. Small details can leave a big impression and contribute to a cohesive small business website(link to small business website page) experience.

Frequently Asked Questions about Brand Videos

  1. What equipment do I need to create brand videos? While professional gear can certainly elevate your production value, you can create engaging brand videos with just a smartphone, a tripod, and good lighting. Focus on content quality and implementing these tips to make the most of the equipment you have.

  2. How long should my brand videos be? Aim to keep your videos concise and engaging. Attention spans are short, so try to convey your key messages within 1-2 minutes. If you have more complex topics to cover, consider breaking them into a series of shorter videos.

  3. How often should I create new brand videos? Consistency is important for building an engaged audience. Aim to publish new video content on a regular schedule, whether that's weekly, bi-weekly, or monthly. Let your audience know when they can expect new videos from you. Whenever you open a new location or introduce a new product or service, brand video marketing should be part of your launch strategy.

  4. Should I hire a professional video producer? Hiring a professional can certainly help you create high-quality, polished brand videos. If you offer a luxury product or experienced based service, it's likely your potential client will expect more from your video marketing.

By implementing these 7 expert tips and keeping these common questions in mind, you'll be well on your way to creating captivating brand videos that engage your target audience and effectively promote your small business. Remember, the key is to be authentic, consistent, and always strive to provide value to your viewers.


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