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Inbound Marketing Strategy 

You probably hear "inbound marketing" or "content strategy" often, but what does it really mean? Blog posts? Videos? Free guides? Newsletters or email signups?  

 

As a business owner it feels pretty overwhelming. You know your business inside and out. You know the bottom line, customer service, and product development.  You can talk about the reasons someone should do business with you until you're out of breath, but is anyone hearing you? 

 

That's where Media Plus Motion comes in. We know content marketing. Our three-step process results in a plan that is strategic, easy-to-follow, and produces results.  Your inbound marketing strategy will tell your brand story, why they want to do business with you, and tell them how they can be part of that awesomeness. It will turn viewers into customers.

How It Works

1

Let's Talk

We'll schedule a time to discuss your goals and how we can help.

2

Let's Review

We'll conduct a content audit and interview.

3

Let's Tell Your Story

We'll provide content, strategy calendar, and distribution support.

Michelle Chevatewa

Michelle Chevatewa

Storyteller and Strategist

Social Media Posts

Sure dog videos are great (even our Golden Retriever has an Instagram) but they won't help you reach your goals.  Our team will help you develop social media posts and content calendar to keep your customers - and new ones - connected to your brand.

Smart phone showing social media icons
smart phone with a download now icon
smart phone with a yellow screen and a blue box containing text reading download now

Lead Magnets

An effective lead magnet is a core piece to attract qualified leads to your marketing funnel. We identify and produce valuable content that your target audience is willing to exchange their contact information for to get. In addition to creating the lead magnet content, we will design email drip campaign to nurture leads for your sale.

Blog Articles

Providing valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. You have a business to grow -  let us take care of blog writing for you. Our chief storyteller will produce monthly articles on topics relevant to your target audience.

tablet propped up showing a blog article

Email Marketing

You may think email marketing isn't worth the frustration, but with a return on investment of $36 for every $1 spent and 60% of customers reporting a purchase based on email, you can't afford not to have a campaign! 

 

Maybe you've tried in the past, but didn't get any sales.  Or maybe you know you should have a campaign, but don't know where to start.  That's where we come in. We'll work with you to understand your products or services, industry, and target audience, and most importantly, what they want from your company.  

 

We'll help you craft the perfect message and design a distribution strategy.

Skilled at a variety of email platforms, including:

  • HubSpot (we're certified!)

  • ActiveCampaign - we have a special discounts for our customers

  • iContact

  • Constant Contact

 

man using a laptop to read a webpage

Email Copywriting

​Great emails are written with a focus on converting the reader to the next step in your funnel.  They are written with an understanding of the target audience and use attention-grabbing headlines, focused body, and compelling calls to action.  

Our storyteller has extensive experience creating emails that have increased open rates, higher click-through and, most imporantly, increased conversions.

Image by Priscilla Du Preez
man at a whiteboard writing out the workflow for an email automation
Image by Campaign Creators

Email  Automation

Sending emails one at a time isn't going to leave you much time to build your brand.

Consistent content and delivery is key to convert leads into customers, customers into return shoppers, and buyers into advocates.

Our team will review your buyers journey and your current messaging.  From there, we'll build an email automation that will allow you to tell your story without having to recreate it every day.

Email Templates

Already know want you want to send, just not sure how to put it all together?  We can provide email templates that are designed to your brand guidelines.

sketches of email templates

Let us know more about your project. We can customize our brand marketing and video services into a package that fits your specific needs. Tell us more about your ideas, and we'll get back to you soon with ideas for your brand marketing video or video production.

Let's Tell Your Story

Get a Quote

Thanks for submitting! We'll be in touch very soon.

Once we build your Inbound Marketing Strategy, we do one of two things:  

  1. We'll train your team to execute your plan.  And we'll be here if you need us. 

  2. We execute your plan for you.  We'll keep you well informed every step of the way.

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