Inbound Marketing Strategy
You probably hear "inbound marketing" or "content strategy" often, but what does it really mean? Blog posts? Videos? Free guides? Newsletters or email signups?
As a business owner it feels pretty overwhelming. You know your business inside and out. You know the bottom line, customer service, and product development. You can talk about the reasons someone should do business with you until you're out of breath, but is anyone hearing you?
That's where Media Plus Motion comes in. We know content marketing. Our three-step process results in a plan that is strategic, easy-to-follow, and produces results. Your inbound marketing strategy will tell your brand story, why they want to do business with you, and tell them how they can be part of that awesomeness. It will turn viewers into customers.
Confused about using Inbound Marketing for your small business?
Visit Our Guide to Inbound Marketing
How It Works
We'll schedule a time to discuss your goals and how we can help.
We'll conduct a content audit and interview.
Let's Tell Your Story
We'll provide content, strategy calendar, and distribution support.
Storyteller and Strategist
An effective lead magnet is a core piece to attract qualified leads to your marketing funnel. We identify and produce valuable content that your target audience is willing to exchange their contact information for to get. In addition to creating the lead magnet content, we will design email drip campaign to nurture leads for your sale.
Providing valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. You have a business to grow - let us take care of blog writing for you. Our chief storyteller will produce monthly articles on topics relevant to your target audience.
You may think email marketing isn't worth the frustration, but with a return on investment of $36 for every $1 spent and 60% of customers reporting a purchase based on email, you can't afford not to have a campaign!
Maybe you've tried in the past, but didn't get any sales. Or maybe you know you should have a campaign, but don't know where to start. That's where we come in. We'll work with you to understand your products or services, industry, and target audience, and most importantly, what they want from your company.
We'll help you craft the perfect message and design a distribution strategy.
Skilled at a variety of email platforms, including:
HubSpot (we're certified!)
ActiveCampaign - we have a special discounts for our customers
Great emails are written with a focus on converting the reader to the next step in your funnel. They are written with an understanding of the target audience and use attention-grabbing headlines, focused body, and compelling calls to action.
Our storyteller has extensive experience creating emails that have increased open rates, higher click-through and, most imporantly, increased conversions.
Sending emails one at a time isn't going to leave you much time to build your brand.
Consistent content and delivery is key to convert leads into customers, customers into return shoppers, and buyers into advocates.
Our team will review your buyers journey and your current messaging. From there, we'll build an email automation that will allow you to tell your story without having to recreate it every day.
Once we build your Inbound Marketing Strategy, we do one of two things:
We'll train your team to execute your plan. And we'll be here if you need us.
We execute your plan for you. We'll keep you well informed every step of the way.
What is Inbound Marketing?Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company. Inbound marketing is different than normal ads and sponsored post. This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs. An effective inbound marketing strategy will focus on attracting the right viewers, engaging them through relevant content, and delighting them with you as a solution to their pain. Inbound marketing is used to create brand awareness, elevate brand preference, and retain current customers. Typically, inbound marketing is a longer strategy, but more cost effective than ad campaigns.
What is a lead magnet?A lead magnet is a piece of content that is valuable enough for a lead to share their email address with you. Lead magnets take many forms like special offers, exclusive content, white papers, guides, or free samples. Lead magnets are used to create awareness and drive customer engagement. Lead magnets are often the beginning piece to funnel contacts into your email campaign.
Should Inbound Marketing include videos?Adding video to your inbound marketing will help improve your engagement as most people prefer to watch a video over reading long form content. Video content engages your customer with storytelling using visuals, sound, and words simultaneously. Videos should be used on social media and landing page as part of your inbound marketing strategy.
What is Email Marketing?Email marketing is an effective marketing strategy component that involves sending emails to leads and customers. Email marketing can be used to increase conversion to customer, promote products, or generate interest in your brand.
Is Email Marketing Effective?Email is a direct line of conversation with your contacts. People are more likely to see an email than a social media post, which may not appear in the feeds of your followers. With email segmentation you can send different messages based on your contacts interactions with your content and previous purchase history. Compared to sponsored posts and general ads, this targeted form of communication is far more effective in generating conversions. Email campaigns typically see a return of $36 for every $1 spent.
How do I get emails from leads and customers?Before you email contacts, you'll need their permission. It's against the policy of most email marketing services to purchase a list of email addresses. It's also unlikely to be effective as the contact will not know why you are emailing them. The best way to create an email list is to use voluntary opt-in practices. Most inbound marketing strategies provide opportunities for contacts to join your email list through lead magnets. You can also ask your customers to join your email list for product updates and offers. Newsletter sign up is effective when your contact trusts you to send relevant content.