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Inbound Marketing Strategy 

Feeling overwhelmed by the digital marketing world?

 

At Media Plus Motion, we take the guesswork out of growing your small business.

Our team of experts will guide you through every step, from initial strategy to ongoing support.

 

We believe in the power of small businesses and are passionate about helping you succeed.

You probably hear "inbound marketing" or "content strategy" often, but what does it really mean? Blog posts? Videos? Free guides? Newsletters or email signups?  

 

As a business owner it feels pretty overwhelming. You know your business inside and out. You know the bottom line, customer service, and product development.  You can talk about the reasons someone should do business with you until you're out of breath, but is anyone hearing you? 

 

That's where Media Plus Motion comes in. We know content marketing. Our three-step process results in a plan that is strategic, easy-to-follow, and produces results.  Your inbound marketing strategy will tell your brand story, why they want to do business with you, and tell them how they can be part of that awesomeness. It will turn viewers into customers.

Confused about using Inbound Marketing for your small business?


Visit Our Guide to Inbound Marketing

How It Works

1

Let's Talk

We'll schedule a time to discuss your goals and how we can help.

2

Let's Review

We'll conduct a content audit and interview.

3

Let's Tell Your Story

We'll provide content, strategy calendar, and distribution support.

Michelle Chevatewa

Michelle Chevatewa

Storyteller and Strategist

Instead of doing it for the 'Gram, Make the 'Gram do it for you.

In between checking the product stock, running payroll, and hiring another sales associate you're updating your social media across multiple platforms, right?

At Media Plus Motion, we specialize in managing social media profiles for small businesses that are short on time or don’t know how to get the most out of their social media presence. We offer a wide range of services, from content creation full social media management, to help businesses make the most out of their social media accounts.

 

Unlike many companies, we take the time to get to know your business and create tailored strategies to help you reach your goals. We strive to provide you with a unique experience that will help you to build a successful presence on the major social media networks.  Due to the level of commitment we provide, we limit the number of clients we work with.

 

And this means we focus on you.

Social Media Strategy

Social Media Management

Social Media Management

Michelle Chevatewa, Social Media Manager at Media Plus Motion
Michelle Chevatewa, Social Media Manager at Media Plus Motion

Full-service Social Media Management for your small business,

so you can get back to work.

Take social media off your plate without taking on the expense of another employee. Let our team create custom content for your brand.

Due to the concierge level of care in our social media services,

we work with a limited number of clients at one time.

Full-service Social Media Management for your small business,

so you can get back to work.

Take social media off your plate without taking on the expense of another employee. Let our team create custom content for your brand.

Due to the concierge level of care in our social media services,

we work with a limited number of clients at one time.

  • Instagram Audit

    250$
     
    Perfect for the do-it-yourselfer that needs a plan!
    Valid for 7 days
    • 30 minute virtual session to discuss your brand and goals
    • Instagram bio review and optimization recommendations
    • Review of last 90 days of Instagram content
    • Detailed report and strategy plan based on your unique goals
  • Social Presence

    1,000$
    Every month
     
    • Full account setup including bio, images, hashtag research
    • Custom graphic creation consistent with your brand
    • 5 high quality posts per week to 2 platforms of your choice
    • 30 minute monthly strategy session
  • Top of Mind

    1,500$
    Every month
     
    • Full account setup including bio, images, hashtag research
    • Custom graphic creation consistent with your brand
    • 7 high quality posts per week to 3 platforms of your choice
    • 1 Instagram reel per week using custom graphics
    • 1 optimized blog post per month
    • 1 hour virtual strategy meeting per month

Wondering what a social media manager can take off your plate?  Get the list here:
Using a Social Media Manager for Your Small Business

Social Media
Video Marketing

Are you ready to take your social media presence to the next level? Our Social Media Video Marketing service can help turn your viewers into customers. Our team of video production experts is experienced in both short and long form storytelling. Let us help you tell your story in a way that captivates your audience and generates leads.

Cell phone showing download button in blue to download lead magnet
smart phone with a yellow screen and a blue box containing text reading download now

Lead Magnets

An effective lead magnet is a core piece to attract qualified leads to your marketing funnel. We identify and produce valuable content that your target audience is willing to exchange their contact information for to get. In addition to creating the lead magnet content, we will design email drip campaign to nurture leads for your sale.

Blog Articles

Providing valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. You have a business to grow -  let us take care of blog writing for you. Our chief storyteller will produce monthly articles on topics relevant to your target audience.

iPad showing a blog post

Email Marketing

You may think email marketing isn't worth the frustration, but with a return on investment of $36 for every $1 spent and 60% of customers reporting a purchase based on email, you can't afford not to have a campaign! 
 
Maybe you've tried in the past, but didn't get any sales.  Or maybe you know you should have a campaign, but don't know where to start.  That's where we come in. We'll work with you to understand your products or services, industry, and target audience, and most importantly, what they want from your company.  
 
We'll help you craft the perfect message and design a distribution strategy.
Skilled at a variety of email platforms, including:

  • HubSpot (we're certified!)

  • ActiveCampaign - we have a special discounts for our customers

  • iContact

  • Constant Contact

 

Man and women working on laptops to review email copywriting

Email Copywriting

​Great emails are written with a focus on converting the reader to the next step in your funnel.  They are written with an understanding of the target audience and use attention-grabbing headlines, focused body, and compelling calls to action.  

Our storyteller has extensive experience creating emails that have increased open rates, higher click-through and, most imporantly, increased conversions.

Image by Priscilla Du Preez
Email Automation Strategy
A man before a white board writing an email sequence

Email  Automation

Sending emails one at a time isn't going to leave you much time to build your brand.

Consistent content and delivery is key to convert leads into customers, customers into return shoppers, and buyers into advocates.

Our team will review your buyers journey and your current messaging.  From there, we'll build an email automation that will allow you to tell your story without having to recreate it every day.

Email Templates

Already know want you want to send, just not sure how to put it all together?  We can provide email templates that are designed to your brand guidelines.

mockup of email templates

Once we build your Inbound Marketing Strategy, we do one of two things:  

  1. We'll train your team to execute your plan.  And we'll be here if you need us. 

  2. We execute your plan for you.  We'll keep you well informed every step of the way.

Ready to learn more about Inbound and Social Marketing?  
Check out our blogs on the subjects!

  • What is Inbound Marketing?
    Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company. Inbound marketing is different than normal ads and sponsored post. This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs. An effective inbound marketing strategy will focus on attracting the right viewers, engaging them through relevant content, and delighting them with you as a solution to their pain. Inbound marketing is used to create brand awareness, elevate brand preference, and retain current customers. Typically, inbound marketing is a longer strategy, but more cost effective than ad campaigns.
  • What is a lead magnet?
    A lead magnet is a piece of content that is valuable enough for a lead to share their email address with you. Lead magnets take many forms like special offers, exclusive content, white papers, guides, or free samples. Lead magnets are used to create awareness and drive customer engagement. Lead magnets are often the beginning piece to funnel contacts into your email campaign.
  • Should Inbound Marketing include videos?
    Adding video to your inbound marketing will help improve your engagement as most people prefer to watch a video over reading long form content. Video content engages your customer with storytelling using visuals, sound, and words simultaneously. Videos should be used on social media and landing page as part of your inbound marketing strategy.
  • What is Email Marketing?
    Email marketing is an effective marketing strategy component that involves sending emails to leads and customers. Email marketing can be used to increase conversion to customer, promote products, or generate interest in your brand.
  • Is Email Marketing Effective?
    Email is a direct line of conversation with your contacts. People are more likely to see an email than a social media post, which may not appear in the feeds of your followers. With email segmentation you can send different messages based on your contacts interactions with your content and previous purchase history. Compared to sponsored posts and general ads, this targeted form of communication is far more effective in generating conversions. Email campaigns typically see a return of $36 for every $1 spent.
  • How do I get emails from leads and customers?
    Before you email contacts, you'll need their permission. It's against the policy of most email marketing services to purchase a list of email addresses. It's also unlikely to be effective as the contact will not know why you are emailing them. The best way to create an email list is to use voluntary opt-in practices. Most inbound marketing strategies provide opportunities for contacts to join your email list through lead magnets. You can also ask your customers to join your email list for product updates and offers. Newsletter sign up is effective when your contact trusts you to send relevant content.
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