Small Business Website Builds
You can have a new website this month!
Your website is the online hub for your business. So you need a website that works as hard as you do. And you don't have time to waste.
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Your website needs to turn viewers into customers. We build websites that convert by expertly blending attractive on-brand designs with SEO best practices, all while focusing on the user experience.
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You need a website that you can easily update and maintain. We build websites that make sense for the average business owner and then we show you how to use it. Prefer to hand that duty off? We offer ongoing maintenance and support too.
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And you need it fast! No problem. We offer VIP focused service. Once we start the build on your site, you'll receive your initial draft within three business days!
Dedicated Builder
Work directly with your website builder from concept to completion.
Training & Support
Choose from training your team or ongoing maintenance and support.
Quick Turnaround
Receive your first site draft within three business days.
E-commerce
Setup for your online shop, shipping, and tax calculations.
Platform Choices
Built on your platform of choice, including Wix, GoDaddy, Shopify, Squarespace, and others.
All builds mobile optimized.
Conversion Copywriting
All copywriting and content focused on conversion goals.
Small Business Websites
Copywriting Services
Just having a website isn't enough. You need great copy.
Your website loads super fast. You hired the best photographer to capture your images. And visitors bounce away never to return.
If your website copywriting isn't properly written to communicate your small business story, connect to your visitor and convince customers to buy your product and services, it doesn't matter how wicked fast and visually stunning it is.
With a content audit of your site, we can determine what copy is working, what isn't and then either do an edit or a full rewrite, depending on what your goals are. We'll make sure it is the right kind of website writing for your business, and your customers.
It might be as simple as stronger call to actions or renamed headlines. Or it may be larger rewrites to keep in sync with your brand marketing and voice. We make sure the voice is on-brand, the information is not only correct but is actually what customers are looking for and interested in, and that it's written and formatted in a way that holds people's attention. We'll also make sure your call to actions are strong, easy to find, and easy to understand. You'll provide us with the background product and service information we need and we'll take it from there.
Complete Digital Marketing Support
Your website is just the beginning. We also provide:
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Lead magnets that capture visitor information
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Blog content that drives organic traffic
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Email marketing campaigns that convert leads
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Marketing automation that nurtures prospects
Lead Magnets
An effective lead magnet is a core piece to attract qualified leads to your marketing funnel. We identify and produce valuable content that your target audience is willing to exchange their contact information for to get. In addition to creating the lead magnet content, we will design email drip campaign to nurture leads for your sale.
Blog Articles
Providing valuable content for your target audience is a time-intensive process involving a significant amount of research, writing, editing, publishing, and distributing. You have a business to grow - let us take care of blog writing for you. Our chief storyteller will produce monthly articles on topics relevant to your target audience.
Email Copywriting
Great emails are written with a focus on converting the reader to the next step in your funnel. They are written with an understanding of the target audience and use attention-grabbing headlines, focused body, and compelling calls to action.
Our storyteller has extensive experience creating emails that have increased open rates, higher click-through and, most imporantly, increased conversions.
Email Automation
Sending emails one at a time isn't going to leave you much time to build your brand.
Consistent content and delivery is key to convert leads into customers, customers into return shoppers, and buyers into advocates.
Our team will review your buyers journey and your current messaging. From there, we'll build an email automation that will allow you to tell your story without having to recreate it every day.
Website Review
Could your website convert more visitors?
It happens to everyone. You launch your website and then you go back to working in the business. Your site is live so you're done now, right? Well, only if it is converting as many leads as you want. If it's not, then our website review services might be right for you.
First, we'll work together to understand your goals for your site, your target audience, and resources available. Next, we'll conduct a website review that takes a deep look at conversion points, brand marketing and voice, use of images and video, and visitor experience. We'll analyze your message quality, consistency, information structure, and funnel architecture. Then we'll create a plan of attack to get your website back to doing its job - turning visitors into customers.
Once we complete your Website Review or Build
we'll do one of two things:
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We'll train your team to execute your plan. And we'll be here if you need us.
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We execute your plan for you. We'll keep you well informed every step of the way.
Not sure how to find the right website designer for your business?
Ready to learn more about Small Business Websites?
Check out our blogs on the subject!
Frequently asked questions
What is a website review?
A website review is a comprehensive analysis of a site in terms of its performance. The review will look at link structure, conversion points, brand consistency, load speeds, mobile responsiveness, site content copywriting, and user experience.
What is copywriting?
Copywriting is a key component of marketing and branding assets. Copywriting is a skill used in online ads, website banners and popups, social media ads, website content, email campaingns, and landing pages. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them.
Effective copywriting evoke emotions in viewers that compels them to engage with your brand or make a purchase. The right message balances your brand perception, buyer data, and known marketing strategies to emphasize your value proposition.
Is copywriting the same as content marketing?
Technically, copywriting and content marketing are two different things. Copywriting gets a reader to take a specific action, such as making a purchase, subscribing to a newsletter, or scheduling an appointment. Sometimes that’s making a purchase, but it can also be subscribing to your email list or calling you for more information. Content marketing is creating valuable content to attract leads or customers.
But great copywriting is the heart of content marketing. You may have the most relevant information, but if its presented in a dull or hard to read format, it's not going to be engaging. Copywriting uses a voice that is consistent with your brand that readers find engaging.
Will a website review help my site rank better?
Ranking well on search is more than search engine optimization. Your site needs good quality, relevant content that is well organized for your users. A website review will identify content gaps in the information that your customers are looking for and suggest a strategy to meet the expectations, helping your site rank better.
What is a user experience website review?
A User Expereience (UX) website review will help you understand how user's interact with the content, navigation, and conversion points of your site. A UX website review allows fresh eyes to provide feedback on your site, identifying areas that cause customer confusion and frustration. A better UX may lead to more leads and customers.
Frequently asked questions
What is Inbound Marketing?
Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company. Inbound marketing is different than normal ads and sponsored post. This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs.
An effective inbound marketing strategy will focus on attracting the right viewers, engaging them through relevant content, and delighting them with you as a solution to their pain.
Inbound marketing is used to create brand awareness, elevate brand preference, and retain current customers. Typically, inbound marketing is a longer strategy, but more cost effective than ad campaigns.
What is a lead magnet?
A lead magnet is a piece of content that is valuable enough for a lead to share their email address with you. Lead magnets take many forms like special offers, exclusive content, white papers, guides, or free samples. Lead magnets are used to create awareness and drive customer engagement. Lead magnets are often the beginning piece to funnel contacts into your email campaign.
Should Inbound Marketing include videos?
Adding video to your inbound marketing will help improve your engagement as most people prefer to watch a video over reading long form content. Video content engages your customer with storytelling using visuals, sound, and words simultaneously. Videos should be used on social media and landing page as part of your inbound marketing strategy.
What is Email Marketing?
Email marketing is an effective marketing strategy component that involves sending emails to leads and customers. Email marketing can be used to increase conversion to customer, promote products, or generate interest in your brand.
Is Email Marketing Effective?
Email is a direct line of conversation with your contacts. People are more likely to see an email than a social media post, which may not appear in the feeds of your followers. With email segmentation you can send different messages based on your contacts interactions with your content and previous purchase history. Compared to sponsored posts and general ads, this targeted form of communication is far more effective in generating conversions. Email campaigns typically see a return of $36 for every $1 spent.
How do I get emails from leads and customers?
Before you email contacts, you'll need their permission. It's against the policy of most email marketing services to purchase a list of email addresses. It's also unlikely to be effective as the contact will not know why you are emailing them.
The best way to create an email list is to use voluntary opt-in practices. Most inbound marketing strategies provide opportunities for contacts to join your email list through lead magnets. You can also ask your customers to join your email list for product updates and offers. Newsletter sign up is effective when your contact trusts you to send relevant content.
How It Works
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Let's Talk
We'll schedule a time to discuss your goals and how we can help.
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Let's Review
We'll conduct a content audit and interview.
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Let's Tell Your Story
We'll provide content, strategy calendar, and distribution support.