Question 1

What is Inbound Marketing?

Accepted Answer

Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company.  Inbound marketing is different than normal ads and sponsored post.  This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs.

Question 2

What is a lead magnet?

Accepted Answer

A lead magnet is a piece of content that is valuable enough for a lead to share their email address with you.  Lead magnets take many forms like special offers, exclusive content, white papers, guides, or free samples.  Lead magnets are used to create awareness and drive customer engagement.

Question 3

Should Inbound Marketing include videos?

Accepted Answer

Adding video to your inbound marketing will help improve your engagement as most people prefer to watch a video over reading long form content.  Video content engages your customer with storytelling using visuals, sound, and words simultaneously. Videos should be used on social media and landing page as part of your inbound marketing strategy.

Question 4

What is Email Marketing?

Accepted Answer

Email marketing is an effective marketing strategy component that involves sending emails to leads and customers. Email marketing can be used to increase  conversion to customer, promote products, or generate interest in your brand.

Question 5

Is Email Marketing Effective?

Accepted Answer

Email is a direct line of conversation with your contacts. People are more likely to see an email than a social media post, which may not appear in the feeds of your followers. With email segmentation you can send different messages based on your contacts interactions with your content and previous purchase history. Compared to sponsored posts and general ads, this targeted form of communication is far more effective in generating conversions.  Email campaigns typically see a return of $36 for every $1 spent.

Question 6

What is a website review?

Accepted Answer

A website review is a comprehensive analysis of a site in terms of its performance.  The review will look at link structure, conversion points, brand consistency, load speeds, mobile responsiveness, site content copywriting, and user experience.

Question 7

What is copywriting?

Accepted Answer

Copywriting is a key component of marketing and branding assets. Copywriting is a skill used in online ads, website banners and popups, social media ads, website content, email campaingns, and landing pages.The right message balances your brand perception, buyer data, and known marketing strategies to emphasize your value proposition.

Question 8

Is copywriting the same as content marketing?

Accepted Answer

Technically, copywriting and content marketing are two different things.  Copywriting gets a reader to take a specific action, such as making a purchase, subscribing to a newsletter, or scheduling an appointment.  Sometimes that’s making a purchase, but it can also be subscribing to your email list or calling you for more information. Content marketing is creating valuable content to attract leads or customers.   But great copywriting is the heart of content marketing.  You may have the most relevant information, but if its presented in a dull or hard to read format, it's not going to be engaging.  Copywriting uses a voice that is consistent with your brand that readers find engaging.

Question 9

Will a website review help my site rank better?

Accepted Answer

Ranking well on search is more than search engine optimization.  Your site needs good quality, relevant content that is well organized for your users. A website review will identify content gaps in the information that your customers are looking for and suggest a strategy to meet the expectations, helping your site rank better.

Question 10

How do brand videos help a business?

Accepted Answer

On average, businesses that include brand videos as part of their marketing, conversion, and website strategy see revenue increases 49% faster than businesses that do no use video in their strategy.  This statistic is true whether you have a service or product based business.  Potential leads, and existing customers, want to connect with the company they do business with through multiple platforms and media types.    Landing pages that include video average an 80% increase in engagement.  Videos can explain your product or service to a viewer quickly, without the need for extensive reading through website copy.  Brand videos can be used to communicate and illustrate a products features or a service benefit faster than text could, creating relatability through the human experience.

Question 11

Are brand videos popular?

Accepted Answer

80% of all content consumed online is video content, increasing brand reach and engagement.  If you aren't creating video content for your brand, you are missing out on opportunities to engage your target audience.  Whether on your site, in an email, or part of your social media profile, video grabs attention.  Perfectly paired imagery, soundtrack, and on-screen graphics will capture the attention of your viewers beyond the written word, or even a great image.  Video can increase time spent on a page by 44%.

Question 12

How much does a brand video cost?

Accepted Answer

The cost of a brand video is dependent on several factors like story development, shooting locations, time spent filming, on screen graphics, and more.  While quick testimonial videos may cost hundreds of dollars a large brand story project can cost thousands.    The best way to get an accurate quote is an in-depth consultation with the video production team.

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