Media Plus Motion FAQ

Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company. Inbound marketing is different than normal ads and sponsored post. This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs.

An effective inbound marketing strategy will focus on attracting the right viewers, engaging them through relevant content, and delighting them with you as a solution to their pain.

Inbound marketing is used to create brand awareness, elevate brand preference, and retain current customers. Typically, inbound marketing is a longer strategy, but more cost effective than ad campaigns.

A lead magnet is a piece of content that is valuable enough for a lead to share their email address with you. Lead magnets take many forms like special offers, exclusive content, white papers, guides, or free samples. Lead magnets are used to create awareness and drive customer engagement. Lead magnets are often the beginning piece to funnel contacts into your email campaign.

Adding video to your inbound marketing will help improve your engagement as most people prefer to watch a video over reading long form content. Video content engages your customer with storytelling using visuals, sound, and words simultaneously. Videos should be used on social media and landing page as part of your inbound marketing strategy.

Email marketing is an effective marketing strategy component that involves sending emails to leads and customers. Email marketing can be used to increase conversion to customer, promote products, or generate interest in your brand.

Email is a direct line of conversation with your contacts. People are more likely to see an email than a social media post, which may not appear in the feeds of your followers. With email segmentation you can send different messages based on your contacts interactions with your content and previous purchase history. Compared to sponsored posts and general ads, this targeted form of communication is far more effective in generating conversions. Email campaigns typically see a return of $36 for every $1 spent.

Before you email contacts, you'll need their permission. It's against the policy of most email marketing services to purchase a list of email addresses. It's also unlikely to be effective as the contact will not know why you are emailing them.

The best way to create an email list is to use voluntary opt-in practices. Most inbound marketing strategies provide opportunities for contacts to join your email list through lead magnets. You can also ask your customers to join your email list for product updates and offers. Newsletter sign up is effective when your contact trusts you to send relevant content.

A website review is a comprehensive analysis of a site in terms of its performance. The review will look at link structure, conversion points, brand consistency, load speeds, mobile responsiveness, site content copywriting, and user experience.

Copywriting is a key component of marketing and branding assets. Copywriting is a skill used in online ads, website banners and popups, social media ads, website content, email campaingns, and landing pages. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them.

Effective copywriting evoke emotions in viewers that compels them to engage with your brand or make a purchase. The right message balances your brand perception, buyer data, and known marketing strategies to emphasize your value proposition.

Technically, copywriting and content marketing are two different things. Copywriting gets a reader to take a specific action, such as making a purchase, subscribing to a newsletter, or scheduling an appointment. Sometimes that’s making a purchase, but it can also be subscribing to your email list or calling you for more information. Content marketing is creating valuable content to attract leads or customers.

But great copywriting is the heart of content marketing. You may have the most relevant information, but if its presented in a dull or hard to read format, it's not going to be engaging. Copywriting uses a voice that is consistent with your brand that readers find engaging.

Ranking well on search is more than search engine optimization. Your site needs good quality, relevant content that is well organized for your users. A website review will identify content gaps in the information that your customers are looking for and suggest a strategy to meet the expectations, helping your site rank better.

A User Expereience (UX) website review will help you understand how user's interact with the content, navigation, and conversion points of your site. A UX website review allows fresh eyes to provide feedback on your site, identifying areas that cause customer confusion and frustration. A better UX may lead to more leads and customers.

On average, businesses that include brand videos as part of their marketing, conversion, and website strategy see revenue increases 49% faster than businesses that do no use video in their strategy. This statistic is true whether you have a service or product based business. Potential leads, and existing customers, want to connect with the company they do business with through multiple platforms and media types.

Landing pages that include video average an 80% increase in engagement. Videos can explain your product or service to a viewer quickly, without the need for extensive reading through website copy. Brand videos can be used to communicate and illustrate a products features or a service benefit faster than text could, creating relatability through the human experience.

80% of all content consumed online is video content, increasing brand reach and engagement. If you aren't creating video content for your brand, you are missing out on opportunities to engage your target audience. Whether on your site, in an email, or part of your social media profile, video grabs attention. Perfectly paired imagery, soundtrack, and on-screen graphics will capture the attention of your viewers beyond the written word, or even a great image. Video can increase time spent on a page by 44%.

The cost of a brand video is dependent on several factors like story development, shooting locations, time spent filming, on screen graphics, and more. While quick testimonial videos may cost hundreds of dollars a large brand story project can cost thousands.

The best way to get an accurate quote is an in-depth consultation with the video production team. Most companies offer a free consultation.