Media Plus Motion FAQ

Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company. Inbound marketing is different than normal ads and sponsored post. This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs. An effective inbound marketing strategy will focus on attracting the right viewers, engaging them through relevant content, and delighting them with you as a solution to their pain. Inbound marketing is used to create brand awareness, elevate brand preference, and retain current customers. Typically, inbound marketing is a longer strategy, but more cost effective than ad campaigns.

A lead magnet is a piece of content that is valuable enough for a lead to share their email address with you. Lead magnets take many forms like special offers, exclusive content, white papers, guides, or free samples. Lead magnets are used to create awareness and drive customer engagement. Lead magnets are often the beginning piece to funnel contacts into your email campaign.

Adding video to your inbound marketing will help improve your engagement as most people prefer to watch a video over reading long form content. Video content engages your customer with storytelling using visuals, sound, and words simultaneously. Videos should be used on social media and landing page as part of your inbound marketing strategy.

Email marketing is an effective marketing strategy component that involves sending emails to leads and customers. Email marketing can be used to increase conversion to customer, promote products, or generate interest in your brand.

Email is a direct line of conversation with your contacts. People are more likely to see an email than a social media post, which may not appear in the feeds of your followers. With email segmentation you can send different messages based on your contacts interactions with your content and previous purchase history. Compared to sponsored posts and general ads, this targeted form of communication is far more effective in generating conversions. Email campaigns typically see a return of $36 for every $1 spent.

Before you email contacts, you'll need their permission. It's against the policy of most email marketing services to purchase a list of email addresses. It's also unlikely to be effective as the contact will not know why you are emailing them. The best way to create an email list is to use voluntary opt-in practices. Most inbound marketing strategies provide opportunities for contacts to join your email list through lead magnets. You can also ask your customers to join your email list for product updates and offers. Newsletter sign up is effective when your contact trusts you to send relevant content.