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Boost Your Business: 6 Benefits of Using Video Marketing for Small Businesses

Updated: May 7

Man stands behind camera on a tripod to film a brand video

If you aren’t using brand video in your marketing plan, you are missing out on six key opportunities. On average, businesses that include videos as part of their marketing, conversion, and website strategy see revenue increases 49% faster than businesses that do no use video.

Small businesses are constantly seeking innovative ways to stand out and reach their target audience effectively. One powerful tool that has gained significant popularity and proven to be highly impactful in the marketing realm is video marketing. Videos can convey a compelling message, engage viewers, and leave a lasting impression on potential customers. In this article, we will delve into the benefits of leveraging video marketing for small businesses.

1. Small Business Videos Grab Attention

Creating engaging brand videos can significantly boost your business's visibility online. With the rise of social media platforms and video-sharing websites, businesses can showcase their products or services to a vast audience, increasing brand recognition and attracting new customers.

2. Turn Viewers Into Customers

64% of people who watch branded small business videos eventually make a purchase from that company.

With the average user spending 147 minutes on social platforms daily, you need social media videos to capture their attention during that time.

Strategically planned video engages your existing audience while also displaying your brand to new potential customers.

3. Builds Trust and Credibility with Video Marketing

By incorporating videos into your marketing strategy, you can establish trust with your audience. Seeing real people or demonstrations in videos creates a sense of authenticity and credibility, helping small businesses connect with consumers on a personal level.

4. Use Small Business Videos For Lead Generation

Video marketing can also positively impact your website's SEO performance. Search engines favor websites with engaging multimedia content, including videos. By optimizing your videos with relevant keywords and descriptions, you can improve your search engine rankings and drive more organic traffic to your site.

Landing pages that include video have an 80% increase in engagement rates. Brand videos quickly explain products, services, and value propositions without relying solely on written content. Viewers better understand offerings through visual storytelling.

Videos help illustrate features and benefits in an easily digestible way. This builds interest and trust with potential leads.

5. Brand Videos Encourage Social Shares

Click through rates increase an average of 27% in email campaigns that include video. The most common types of videos used in inbound marketing and email campaigns include:

  • Brand promotion

  • Event marketing

  • Case studies

  • Customer testimonials

  • Post sale product information

  • Holiday messaging

  • Demo a product or service

6. Video Marketing Provides Measurable Results

One of the key advantages of video marketing is its measurability. By tracking metrics such as views, engagement, and conversion rates, small businesses can gain valuable insights into the performance of their marketing campaigns and make data-driven decisions for future strategies.

In conclusion, incorporating video marketing into your small business's marketing strategy can yield numerous benefits, from increasing brand visibility to driving conversions and building trust with your audience. Embrace the power of video marketing and take your business to new heights!

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