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As a small business owner, you know how important it is to stand out in a crowded marketplace and make a lasting impression on your customers. One of the most effective ways to do that is through brand videos.
What Are Brand Videos?
Brand videos are short, engaging videos that are created to promote a brand or product. They can be used to tell a story, educate customers, or simply create a positive association with the brand. Brand videos can be used on a variety of channels, including social media, websites, and even in-store displays.
Why Brand Videos Are Vital for Small Businesses
Increase brand awareness - Tell compelling stories about your company and offerings through video to grab attention.
Build emotional connections - Videos allow you to connect with customers on a deeper, more personal level through storytelling.
Boost conversion rates - Educate and inform viewers about your products to turn them into buyers.
Improve website traffic - Drive viewers to your website by embedding videos and promoting them online.
Enhance SEO - On-page videos and transcripts help search engines index your content. The longer they remain on site, the stronger the signal to search engines that you are providing valuable content.
Planning and Creating Your Brand Video
Crafting a Compelling Video Strategy
Defining Your Objectives and Target Audience
Start with a strong concept. Your brand video should have a clear purpose and message.
What do you want your audience to learn or feel after watching your video
Determine why you want to create brand videos. Is it to increase brand awareness, drive conversions, educate your audience, or showcase your products/services?
Align your objectives with your overall business goals to ensure that your videos contribute to your larger marketing strategy.
Ensure that your objectives address the needs, preferences, and motivations of your target audience.
Identifying Your Target Audience. Understanding your target audience is essential for creating brand videos that resonate with the right people. Here's how to define your target audience effectively:
Research your industry, competitors, and customer demographics to gain insights into who your target audience is.
Identify their characteristics, preferences, pain points, and behaviors.
Develop detailed buyer personas that represent your ideal customers.
Consider factors like age, gender, location, interests, needs, and purchasing behaviors.
Use these personas as a reference point when crafting your brand videos.
Consider the platforms and channels where your target audience is most active to ensure maximum reach and engagement.
Promote your brand videos. Once you've created your brand videos, you need to get them in front of your target audience. Promote your videos on social media, your website, and in your email marketing campaigns.
Establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for each video.
Examples include aiming for a certain number of views, engagement metrics, lead generation, or sales attributed to the video.
Identify the metrics that will help you measure the success of your brand videos.
These could include metrics like view count, click-through rates, social shares, conversions, or customer feedback.
Outlining Your Brand Story and Key Messages
Use storytelling to connect with your audience. People are more likely to remember and connect with stories. Use your brand videos to tell stories about your company, your products, or your customers. Your video should have the personality of your brand infused throughout.
Stay true to your branding voice and style. Your videos should be an extension of your overall brand presence.
Selecting the Right Video Format for Your Business
Use high-quality production values. Your brand videos should look and sound professional. This doesn't mean you have to spend a fortune on production, but you should make sure your videos are well-shot and edited.
Videos that will be hosted on YouTube and your website will most often be filmed in a horizontal mode so it fills the area of the screen.
Videos that are made exclusively for social media will be filmed or edited to a portrait mode for use on mobile devices.
How will I work with Media Plus Motion on my brand video?
Three Stages
Story Development
You are the author of your story, but every great story needs an editing team. You’ll work with our brand video team to develop your story, create an engaging script, and provide the right media to connect with your customer. We’ll help you develop the right tone, imagery, and on-screen messaging for your video project.
Filming
Our video production services team will guide your project from pre-production through the filming process. We’ll work with you to create the right look from sets to attire, the proper audio recording, lighting environment, and tie it all together with the perfect story telling elements.
Post Production
Our editing team will edit your video by the agreed on time and work with you directly to fine tune any editing requests. You’ll love your final video - and so will your customers.
Video content has become an indispensable tool for small businesses looking to elevate their brand presence and achieve their marketing goals. By harnessing the power of visual storytelling, authenticity, and emotion, you can increase brand awareness, engage customers, and boost conversion rates. Don't miss out on the opportunity to leverage video marketing to take your small business to new heights!
For more details on how brand videos help your business, read this article: