Small Business Branding

What does your brand say about you?

What's your brand?  Well, here's a few things that aren't your brand identity - your logo, your tagline, not even your products or services.  Your brand is your core.  It's the foundation of your marketing and your business.  Your brand is your "why". It is the promise you make to customers and the experience you deliver.

 

Now it's true that your colors, tagline, products, services, and color palette all contribute to the experience. But your brand goes beyond.  It's how you answer the phone, the voice on your website, and the way you interact with customers.  Most importantly, it's how you make customers feel about themselves and their decisions when they do business with your company.  It's why they choose you over your competitor.

 

We’ll help discover what makes you special, differentiates you from the competition, what defines you, and what your customer wants you to be. Then we will help you tell that story.

 

So how do we do that?  First, we get to know you, your industry, your competition, and your ideal customer.  We'll do some research, conduct some interviews, and review your online presence and reputation.  Next, we will work together to develop an authentic and consistent branding message across all your platforms.  And lastly, we'll help you develop graphics and tangibles that are consistent with your brand identity design.