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As a Metro Detroit video production company, we know firsthand how testimonials can boost credibility for local small businesses. Creating powerful testimonial videos is an excellent way for businesses to build credibility, increase sales, and attract new customers. However, the key to crafting compelling customer testimonial videos that build credibility and increase sales is asking the right questions to your customers during the interview process.
Testimonial videos should share authentic, heartfelt stories that resonate with your target audience. By framing questions thoughtfully, you can guide customers to describe their experiences vividly while highlighting your product or service's unique value proposition.
As you plan out testimonial video questions, keep in mind that the goal is to be both informative and persuasive. You want to give viewers a glimpse into your customer's journey while subtly marketing your offerings as the ideal solution to their pain points.
The key testimonial video questions to ask customers include:
Background and context questions
Value proposition and decision prompts
Emphasizing positive results and benefits
Securing a strong recommendation
So what are the best questions to ask customers when creating persuasive testimonial videos? Let's explore some prompts
Open-Ended Testimonial Video Questions to Establish Customer Context and Background
Start by establishing context around who your customer is and what challenges initially prompted them to seek out your product or service:
- Who are you and what do you do?
- What problem were you trying to solve initially?
- Can you describe your situation before using our product/service?
- What difficulties or pain points were you experiencing?
These open-ended questions allow the customer to set the stage for their story in their own words. You learn about their background and the motivations that drove them to find your business.
Questions to Highlight Your Value Proposition and Decision-Making Process
Next, uncover what factored into their decision to choose your company by asking:
- How did you first discover our product/service? What prompted you to give it a try?
- What made you select us over other options you were considering?
- What specific aspects or features stood out as uniquely valuable?
Responses here can highlight your differentiators and competitive advantages through the customer's perspective. You showcase why they determined your solution was the best fit.
Prompts to Demonstrate Positive Results and Value Delivered
The crux of a great testimonial dives into the tangible outcomes and benefits the customer experienced by working with your business:
- How has our product/service helped you overcome your challenges?
- What positive changes or results have you noticed since using it?
- Can you share any specific achievements, ROI, or time/money saved?
- What has been the biggest positive impact on your business?
Be sure to ask about their favorite aspects and what they believe truly sets you apart from competitors. You'll unveil insightful proof points and value propositions.
Capturing Strong Recommendations from Satisfied Customers
Finally, cap off the testimonial by having the customer provide their hearty endorsement:
- What is your overall satisfaction level with our product/service?
- Would you recommend us to others? Why?
An enthusiastic recommendation straight from a satisfied customer's mouth can persuade prospective buyers to convert.
Remember, the key is fostering an authentic, conversational tone during interviews. Ask follow-up questions and let the dialogue flow naturally while guiding it back to emphasize your unique selling points.
With thoughtful planning, you can develop testimonial video questions that tell engaging stories, convey social proof, and powerfully market your business's value.
For more ways on how to boost your Metro Detroit small business with testimonial videos, visit this post.
At Media Plus Motion, we understand that in the competitive landscape, credibility is paramount. That's why we are proud to provide metro Detroit brand videography services to small businesses. Let us collaborate with you to craft compelling client testimonial videos that elevate your brand's identity and drive engagement. Schedule your free consultation to get started.