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How to Choose the Right Website Designer for Your Small Business

Updated: May 1, 2023


Michelle Chevatewa of Media Plus Motion is holding a MacBook Pro used for small business website design


Choosing the right website designer for your small business needs can be overwhelming. To make your decision easier, here are a few key points to consider:



Finding a Website Designer for your small business:

  1. Determine Your Goals. Before you begin searching for a website designer, take time to consider the goals of your project. What type of website are you looking to create? Are you creating a blog, an e-commerce store, a business site, or a portfolio? How much customization do you need? What features do you need? Understanding your goals will help you find a website designer who can help you meet those goals.

  2. Ask for a Consultation. Once you have narrowed down your search to a few designers, contact them and ask for a consultation. During the consultation, ask questions about their experience, their process, and any other details that will help you decide if they are the right fit for your project.

  3. Get a Quote. After the consultation, ask for a quote for the project. Make sure to get a detailed explanation of the services that are included in the quote, so that you know what to expect. Be sure to find out if the website designer is simply building the site or completing the SEO setup, too. Do they use the same framework for every project or do they personalize the experience for your clients? Do they offer copywriting services geared to increase website conversion?

  4. Ask for a Contract. Before you make a payment, make sure to get a contract that outlines the scope of the project, the timeline, and any other details that are important to the project.


20 components of a small business website:

  1. Attractive and easy-to-navigate design

  2. Clear and concise descriptions of products/services

  3. Contact information that's up to date

  4. A blog or news section

  5. Search engine optimization

  6. Secure hosting

  7. Responsive design

  8. Social media integration

  9. A Call to Action

  10. An About page

  11. Testimonials or reviews

  12. A Privacy Policy

  13. Security features (HTTPS/SSL, etc.)

  14. An easily accessible Terms & Conditions page, if needed

  15. Easy payment options

  16. Quality, optimized images

  17. An FAQ page

  18. A clear, concise sitemap

  19. Local business schema

  20. Site maintenance schedule

While hiring a website designer for your small business can be a daunting task, with a little research and preparation, you can find a website designer who can help you create a website that meets your needs and goals.

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