Your website is a crucial part of your sales funnel. These simple website updates are not only cost effective, they are sales increasing!
Website Update One: Remove Splash Pages
A splash page is the first page you see when you open a website. They usually have a nice picture with words like "welcome" or "click here to enter." But it's just a text without a destination. Don't let your visitors have a reason to click the "back" button!
When a visitor lands on your small business website they should instantly be able to answer three questions:
What do you do?
Why do I need it?
How do I get it?
Anything that gets in the way of that, like a splash page, isn't helping your sales funnel.
Website Update Two: Remove Unnecessary Banners
Even the least internet-savvy people have trained themselves to ignore banner ads so that you will be wasting valuable website real estate. Even worse, you might annoy them enough to leave your site.
Save pop-ups and ads for exit intent strategy.
Website Update Three: Remove Audio From Your Website
Unless you are a musician or audio engineer, music on a website is likely to annoy visitors. And worst case - if you don't have permission to use the audio, you could be creating copyright violations.
If your visitors stay on your site for a long time, reading your content, you will want to ensure that they are not disturbed by audio loops on your website.
Website Update Four: Make Contact Info Easy To Find
When visitors are on your site and ready to take the next step, make it easy for them to do so! Make your contact information easy to find in your footer and have several call to actions throughout the site.
It's best to have a call to action for people ready to make a purchase - and for those that might just need a little more info through an email campaign or conversation. You can create more opportunities for longer-term engagement with Meet the Team bios and downloadable resources.
Website Update Five: Make Navigation Easy
Website frustration equals a lost visitor.
You must provide a simple navigation menu so that even a young child will know how to use it. Stay away from complicated Flash-based menus or multi-tiered dropdown menus. The basic rule of design applies to navigation - keep it simple.
Your website is the online hub for your business. So you need a website that works as hard as you do. And you don't have time to waste.
Your website needs to turn viewers into customers. We build websites that convert by expertly blending attractive on-brand designs with SEO best practices, all while focusing on the user experience.
You need a website that you can easily update and maintain. We build websites that make sense for the average business owner and then we show you how to use it. Prefer to hand that duty off? We offer ongoing maintenance and support too.
And you need it fast! No problem. We offer VIP focused service. Once we start the build on your site, you'll receive your initial draft within three business days!
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