top of page

When to Post on Social Media for Engagement

Updated: May 1

Almost as important as "what" to post on social media is "when" to post your brand content.

General Engagement Trends Based on When You Post On Social Media

  • Monday through Friday from 3:00-4:00pm is a higher engagement time for younger users.

  • Monday afternoons are popular for brand posts.

  • Saturdays from 8:00-11:00pm are active times for women to use social media.

  • 93% of millennials watch How-To videos on YouTube.

  • The most shared content across all platforms is video.

  • The four pillars of most engaged content are:

  • Entertainment

  • Inspiration

  • Teaching

  • Conversion

  • Images showing faces get more likes that those without.

Peak Engagement Times by Platform

Facebook blue icons


Late week fatigue and weekend events draw more users to Facebook on Thursday and Friday afternoons. While Facebook and Instagram may have similar audiences, through the Meta Business Suite, you can post (and schedule!) to both platforms simultaneously.

Pink background with instagram logo


Business posts on Monday afternoons increase Inst