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What Does A Social Media Manager Do? Your Guide To Hiring A Freelance Social Media Manager

Updated: May 9


Michelle Chevatewa from Media Plus Motion is a Social Media Manager.  Picture of her holding a cell phone
Michelle Chevatewa, Social Media Manager

Are you a small business owner trying to manage your own social media accounts on a shoestring budget? It can be tough to juggle all the responsibilities of running a business while also trying to create engaging social media content that reaches your target audience. You have to order stock, schedule staff, and take care of your customers. Social Media may not be at the top of your priorities. And even if it is, you simply may not have the time or expertise.


That's where a social media manager comes in. While it might seem like an added expense, hiring a social media manager can actually save you time and money in the long run.



Why does a small business need a social media manager?

A freelance social media manager brings many benefits to a small business. First, they save time for the business owner, allowing them to focus on other aspects of the business. Second, they have the expertise and knowledge to create a social media strategy that aligns with the business’s goals and target audience. Finally, they have the tools and skills to manage social media accounts effectively and drive engagement, increasing the business’s online presence. By using an outside company to provide this service a small business saves on the overhead of employee costs and the effort of managing another team member.



What is a freelance social media manager?

A freelance social media manager is a professional who manages a small business’s social media accounts on a freelance basis. They are responsible for creating and implementing a social media strategy that aligns with the business’s goals, values, and target audience. They are also responsible for monitoring and analyzing social media metrics to improve engagement and increase the business’s online presence.


What Does a Freelance Social Media Manager Do?


They Can Help You Create a Strategy.

A social media manager can help you develop a strategy that aligns with your business goals and target audience. By monitoring social media engagement and tracking key performance indicators such as website traffic and conversion rates, a social media manager can identify areas for improvement and adjust the social media strategy accordingly. This allows small businesses to constantly improve their social media presence and stay ahead of their competitors.


This means you'll be more focused on creating content that resonates with your customers, which can ultimately lead to more engagement, followers, and sales.


They Can Help You Save Time.

Managing social media accounts can be time-consuming. A social media manager can take that burden off your shoulders, freeing up your time to focus on other aspects of your business. They can create content, schedule posts, monitor analytics, and engage with your followers on your behalf.




Blonde woman profile picture next to offer for free virtual consultation


They Can Help You Reach More People.

Social media algorithms are always changing, and it can be tough to keep up with the latest trends and best practices. A social media manager can help you stay on top of these changes and make sure your content is reaching as many people as possible. By creating and executing a social media strategy tailored to the business's specific goals and target audience, a social media manager can ensure that the business is effectively reaching and engaging with potential customers. This includes posting engaging content, responding to comments and messages, and staying up-to-date with the latest trends and best practices in social media marketing.


They Can Help You Drive Website Traffic.

Social media managers can also help drive traffic to a small business's website. By strategically incorporating calls-to-action and links to the business's website within social media content, a social media manager can encourage potential customers to visit the website and learn more about the business's products or services. Before you send traffic to your website, make sure your customer experience and workflow are ready by conducting a website review.



They Can Help You Build a Strong Brand.

Consistency is key when it comes to building a strong brand on social media. A social media manager can help you create a consistent look and feel for your accounts, which can help increase brand recognition and customer loyalty. If you don't have a strong brand identity in place, you will want to create your brand identity first.






What Questions Should A Small Business Ask A Social Media Manager?

Before signing on for social media management services, you'll want to ask a few questions to make sure you are getting the right person for the job. These questions will help you determine if the freelance social media manager has the necessary experience, skills, and approach to meet your business's social media needs. It's important to have open and clear communication with the freelance social media manager to ensure a successful working relationship.



  1. What experience do you have in managing social media accounts?

  2. Can you provide examples of social media campaigns you have created and managed?

  3. What social media platforms are you experienced in managing?

  4. How would you approach developing a social media strategy for my business?

  5. Can you explain how you would measure the success of a social media campaign?

  6. How do you stay up-to-date with the latest social media trends and updates?

  7. What tools and software do you use to manage social media accounts and analyze metrics?

  8. Can you explain your process for creating and publishing content on social media?

  9. How often would you provide progress reports on social media campaigns?

  10. What is your pricing and payment structure? Do you charge by the hour, project, or retainer?

  11. How would you approach communicating and collaborating with me and my team?

  12. What is your availability and turnaround time for social media projects?


While it might seem like an added expense, hiring a social media manager can actually save you time and money in the long run. And with the right person on your team, you can create a strong social media presence that helps you reach new customers and grow your business. So why not give it a try? Your budget (and your sanity) will thank you!


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