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Your Guide to Inbound Marketing

Updated: May 1

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Guide to Inbound Marketing

What is Inbound Marketing? Inbound marketing is content that attracts leads and customers by creating valuable content that they are looking for. Quite simply, it helps customers find your company. Inbound marketing is different than normal ads and sponsored post. This content is geared towards showing how you solve a problem, provide a service, or sell a product that a customer needs.

An effective inbound marketing strategy will focus on attracting the right viewers, engaging them through relevant content, and delighting them with you as a solution to their pain.

Inbound marketing is used to create brand awareness, elevate brand preference, and retain current customers. Typically, inbound marketing is a longer strategy, but more cost effective than ad campaigns.

What are some components of Inbound Marketing?

Inbound marketing focuses on the creation of content that potential customers will find engaging - leaving them curious and ready to learn more about you and your services. Much of inbound marketing content will be:

  • Interactive - polls and quizzes, for example

  • Entertaining - brand videos and story based content

  • Personalized - specific content based on the customers interest, such as white papers and downloadable guides

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