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Video content has become a powerful tool for small businesses to engage with their audience and promote their brand. However, creating a single video is not enough – it's crucial to maximize its potential by repurposing and recycling it across multiple platforms. By implementing effective strategies, you can extend the reach of your brand videos, ensuring that your message resonates with a wider audience and drives long-term engagement.
Repurposing and Recycling Brand Videos for Extended Reach
Video content has become an indispensable part of any successful marketing strategy. However, simply creating a single video is not enough to ensure maximum impact. To truly harness the power of video marketing, it's essential to repurpose and recycle your brand videos across multiple platforms and formats. By doing so, you can significantly extend the reach of your message, engage with a wider audience, and drive long-term engagement with your brand.
Extracting Clips for Social Media Posts and Stories
Social media platforms have become a crucial avenue for businesses to connect with their target audience. By extracting bite-sized clips from your brand videos, you can create highly shareable content for social media posts and stories. These short, attention-grabbing snippets have the potential to go viral, increasing brand awareness and driving traffic to your main video content.
Share it on social media. This is one of the best ways to get your brand video seen by a large audience. Be sure to share it on all of your social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. Leverage platform-specific features like hashtags, mentions, and captions to maximize visibility and engagement.
Create smaller videos. If you have a longer-form video, you may be able to edit your video into smaller bits that can be used for social media posts, Instagram Reels, or TikTok videos. When producing a brand video, consider capturing additional footage that can be repurposed for these shorter formats.
Transforming Video Content into Blog Posts and Email Newsletters
Your brand videos can serve as a rich source of content for your website and email marketing efforts. By repurposing and expanding upon the themes and topics covered in your videos, you can create engaging blog posts and newsletters that complement and promote your video content.
Post it on your website. Include a prominent link to your brand video on your small business website's homepage and in other relevant pages. Embed the video directly into blog posts or create dedicated video landing pages to enhance the user experience.
Re-use your script. Repurpose your video script by expanding on the main themes in blog posts or email newsletters. Provide additional context, insights, and valuable information to captivate your audience and drive them to watch your video.
Email it to your subscribers. If you have an email list, be sure to share your brand video with your subscribers. Include a compelling call-to-action and encourage them to watch, share, and engage with your video content.
Creating Video Series and Playlists for Consistent Engagement
To keep your audience engaged and coming back for more, consider creating video series or playlists around specific topics or themes related to your brand. This not only provides a consistent stream of content but also helps to establish your brand as an authority in your industry.
Submit it to video sharing sites. In addition to sharing your videos on social media, consider submitting them to popular video sharing sites like Vimeo and YouTube. These platforms offer a dedicated audience for video content and can significantly increase your reach.
Create playlists. Help your subscribers engage with your content by creating playlists of related videos. Organize your videos by topic, product line, or any other relevant category to make it easy for viewers to find and consume your content.
Run paid advertising. If you want to reach a larger audience, consider running paid advertising campaigns for your brand videos. Platforms like Facebook, Instagram, and YouTube offer targeted advertising options that can help you reach your desired audience effectively.
When working with Media Plus Motion, we intentionally film each brand video so that we can repurpose the footage to multiple projects, allowing you to get extended reach from one filming day.
Check out the brand video project we did for Hodge Home Inspections.
By implementing these repurposing and recycling strategies, you can maximize the potential of your brand videos, ensuring that your message resonates with a wider audience and drives long-term engagement. Remember, video marketing is an ongoing process, and consistent efforts to repurpose and promote your content will pay dividends in terms of increased brand awareness, lead generation, and customer loyalty.
Ready to take your video marketing efforts to new heights? Contact our experts today to learn more about our comprehensive video production and repurposing services. Unlock the full potential of your brand videos and reach your target audience like never before.