Why is repurposing brand videos important?

Repurposing brand videos is crucial because it maximizes your return on investment, extends your reach across multiple platforms, reinforces your message, and saves time and resources in content creation. It allows you to tap into different audience preferences and consumption habits.

How many ways can I repurpose a single brand video?

A single brand video can be repurposed in numerous ways, including social media clips, blog posts, email newsletters, podcast episodes, infographics, and paid advertisements. The key is to be creative and adapt the content to suit different platforms and formats.

Do I need special software to repurpose my brand videos?

While specialized software can be helpful, it's not always necessary. Basic video editing tools, graphic design platforms like Canva, and social media management tools can often suffice. However, for more complex repurposing, professional editing software might be beneficial.

How often should I repurpose my brand videos?

The frequency of repurposing depends on your content strategy and the lifespan of your video content. Evergreen content can be repurposed multiple times over an extended period, while time-sensitive content might have a shorter repurposing window. A good rule of thumb is to repurpose core brand videos at least 3-5 times across different formats and platforms.

Can repurposing hurt my SEO efforts?

When done correctly, repurposing should enhance, not hurt, your SEO efforts. The key is to adapt the content for each platform and avoid duplicate content issues. Use different titles, descriptions, and formats for each piece of repurposed content to provide unique value across platforms.

How do I measure the success of my repurposed brand videos?

Success can be measured through various metrics depending on your goals. These might include views, engagement rates, click-through rates, conversion rates, and overall reach. Use platform-specific analytics tools and UTM parameters to track the performance of your repurposed content across different channels.

Maximizing Brand Videos: 7 Powerful Repurposing Strategies for Extended Reach

Updated: Aug 23, 2024

Updated 8/23/2024

Introduction
The Importance of Repurposing Brand Videos
7 Strategies for Repurposing Brand Videos
Case Study: Hodge Home Inspections
Conclusion

Introduction

Brand videos have become an indispensable tool for small businesses looking to engage their audience and promote their brand. However, creating a single video is just the beginning. To truly harness the power of video marketing, it's crucial to maximize its potential through strategic repurposing and recycling across multiple platforms.

According to a recent study by Wyzowl, 86% of businesses use video as a marketing tool, and 93% of marketers who use video say it's an important part of their marketing strategy. By implementing effective repurposing strategies, you can extend the reach of your brand videos, ensuring that your message resonates with a wider audience and drives long-term engagement.

As illustrated in the infographic below, there are 7 key strategies for repurposing your brand videos.

The Importance of Repurposing Brand Videos

Repurposing brand videos offers numerous benefits:

Increased ROI: Get more value from your initial investment in video production.
Wider Reach: Tap into different audience segments across various platforms.
Improved SEO: Boost your online visibility with diverse content formats.
Consistent Messaging: Reinforce your brand message across multiple touchpoints.
Time and Resource Efficiency: Create more content with less effort.

7 Strategies for Repurposing Brand Videos

1. Extract Clips for Social Media

Social media platforms are crucial for connecting with your target audience. By extracting bite-sized clips from your brand videos, you can create highly shareable content for social media posts and stories.

Create 15-30 second clips for Instagram Reels, TikTok, and Facebook Stories.
Use eye-catching captions and hashtags to increase visibility.
Experiment with different aspect ratios (e.g., vertical for Stories, square for feed posts).

Pro Tip: When producing your main brand video, capture additional footage specifically for these shorter formats.

2. Transform into Blog Posts

Your brand videos can serve as a rich source of content for your website. By expanding on the themes and topics covered in your videos, you can create engaging blog posts that complement and promote your video content.

Transcribe your video and use it as a base for a long-form article.
Embed the original video within the blog post for multimedia engagement.
Break down complex topics into a series of blog posts, each featuring a relevant video clip.

3. Create Email Newsletters

Leverage your video content to create compelling email newsletters that drive engagement and conversions.

Use video thumbnails with play buttons to entice subscribers to click through to your website.
Summarize key points from the video in the email body.
Segment your email list and send targeted video content based on subscriber interests.

4. Develop Video Series and Playlists

To keep your audience engaged and coming back for more, consider creating video series or playlists around specific topics or themes related to your brand.

Break longer videos into a series of shorter, focused episodes.
Create themed playlists on YouTube to encourage binge-watching.
Use end screens and cards to promote related videos within your series.

5. Repurpose as Podcasts

Convert your brand videos into audio content to tap into the growing podcast audience.

Extract the audio from your videos and publish as podcast episodes.
Add intro and outro segments to make the content more podcast-friendly.
Include timestamps in the podcast description for easy navigation.

6. Create Infographics

Transform key data points and statistics from your brand videos into visually appealing infographics.

Use tools like Canva or Piktochart to design professional-looking infographics.
Share infographics on Pinterest and LinkedIn for increased visibility.
Include a link back to the original video in the infographic description.

7. Leverage for Paid Advertising

Use your repurposed video content in paid advertising campaigns to reach a larger, targeted audience.

Create video ads for platforms like Facebook, Instagram, and YouTube.
Use retargeting to show video ads to users who have engaged with your content before.
A/B test different video formats and lengths to optimize ad performance.

Case Study: Hodge Home Inspections

At Media Plus Motion, we've helped numerous businesses maximize their brand videos. One success story is our work with Hodge Home Inspections.

By implementing these repurposing strategies, we were able to:

Create a website welcome video that helps viewers instantly connect with the company and process
Use the same video footage to create a social media video campaign

Check out the brand video project we did for Hodge Home Inspections.

Conclusion

Repurposing your brand videos is not just a smart strategy – it's essential for maximizing your video marketing efforts. By implementing these seven strategies, you can significantly extend the reach of your message, engage with a wider audience, and drive long-term engagement with your brand.

Remember, video marketing is an ongoing process. Consistent efforts to repurpose and promote your content will pay dividends in terms of increased brand awareness, lead generation, and customer loyalty.

Ready to Unlock the Full Potential of Your Brand Videos?

Contact our experts today to learn more about our comprehensive video production and repurposing services.

Frequently Asked Questions

Q: How long should a testimonial video be? A: Aim for 1-2 minutes to keep viewers engaged while still conveying key messages. Edit strategically to maintain a captivating pace.
Q: Do I need professional equipment for testimonial videos? A: While not absolutely necessary, professional lighting, audio, and video equipment can significantly enhance the quality and credibility of your testimonial videos. Consider including cutaway shots, product details, or B-roll footage to add visual interest.
Q: Should I script the testimonial interview? A: Avoid scripting word-for-word to maintain authenticity. Prepare questions and key talking points, but let customers speak naturally in their own voice. This approach results in more genuine and relatable testimonials.
Q: How many testimonial videos should I create? A: Start by producing 3-5 strong testimonials from diverse customers to represent different personas and use cases. Consistently add new ones to build credibility over time. Create new testimonials when introducing new products or services.
Q: How can I make my interviewees feel comfortable on camera? A: Brief them on the process beforehand, create a relaxed atmosphere on set, start with easy questions to warm them up, and assure them that mistakes are okay and can be edited out.
Q: What's the best way to distribute testimonial videos? A: Share them on your website, social media platforms, in email marketing campaigns, and potentially as part of paid advertising efforts. Consider creating shorter versions for platforms like Instagram or TikTok.

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