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Instead of using a link service in your social media bios, a great landing page on your small business website can make all the difference in converting visitors into customers. When it comes to social media profiles, a website landing page is the perfect way to showcase your business to potential customers.
Why shouldn’t you use a link service?
Link services makes it harder to capture the source of leads to your website. This, in turn, means it is harder to measure the effectiveness of specific platforms and campaigns.
It also makes it harder for people to remember your brand's website. If someone sees a link profile and then wants to visit your website later, they'll have to remember to search for your brand's website, rather than just typing it in.
But the most important reason is these services can actually hurt your brand's SEO. When you use a link service in your profile, you're essentially giving all of your link equity to their domain instead of your own. That means that when people search for your brand online, the service may be more likely to show up in search results than your actual website.
So, what should you do instead of using a link service for an SEO boost?
Create a landing page on your own website that serves the same purpose. You can internally link to resources or special offers - which is also good for your internal linking strategy. And posting a direct link to your website can improve your website's SEO. When you link directly to your website, you're boosting your website's authority and search engine rankings. This means that your website is more likely to show up in search results when people search for keywords related to your business.
By having a direct link, you maintain control over your brand's image and you can drive more traffic to your own website. It adds credibility and professionalism to your brand. It shows that you have your own website and you're serious about your business.
Your landing page should include the following elements:
Valuable content
The most crucial element of a resource page is, of course, the content. Your resources should provide your audience with relevant, helpful information that is related to your niche or industry. This could include blog posts, whitepapers, e-books, how-to guides, or any other content that is useful to your audience.
A clear headline and value proposition
The headline is the first thing visitors see when they land on your website. It should be clear and concise, and immediately convey what your business does. Make it easy for visitors to understand what you offer and how it benefits them.
Your value proposition.
Make sure your landing page clearly communicates the unique value your business offers. What makes your product or service stand out from competitors? How can it benefit your customers?
Calls to Action
A CTA is a button or link that prompts visitors to take action, such as making a purchase, filling out a form, or subscribing to a newsletter. A strong CTA can significantly increase the chances of converting visitors into customers. Your CTA should be prominently displayed on your landing page and should be clear and actionable.
A micro-commitment.
Not every visitor is ready to make a purchase when they land on your website. That’s where a micro-commitment comes in. You can offer the opportunity to sign-up for a newsletter, download a lead magnet offer, schedule a consultation, or follow you on social media. Use the micro-commitment as an opportunity to connect with your visitor in a longer relationship.
Information about your business
Your landing page should include information (or links to) about your business, such as your mission statement, history, and team. This information can help visitors connect with your brand and build trust. You should also include your contact information, such as your phone number, email address, and physical address.
Social proof
Social proof is the idea that people are more likely to trust and do business with a company that has positive reviews and testimonials from other customers. You can include customer testimonials, case studies, or social media feeds on your landing page to provide social proof.
Visuals
Make sure your landing page has high-quality visuals that accurately represent your brand. This could be product images, professional photography, or graphics that align with your brand identity.
Download our Brand Identity Workbook below.
Mobile optimization
More people are accessing websites on their mobile devices. It's essential to ensure that your landing page is mobile-friendly and optimized for different screen sizes. Your website should load quickly and be easy to navigate on a mobile device.
By incorporating these elements into your landing page, you can create a compelling online presence that attracts and retains customers, while giving your SEO a boost.